Like distant cousins rather than fraternal twins, PowerPoint, Excel, and Word can produce varying results that may not align with your brand identity. The best-case scenario is unprofessional-looking documents, while the worst outcome could damage your reputation in the eyes of clients. However, it's all too easy to end up with different versions of your brand across these three apps. You also want to be able to easily copy content from one app to another. For example, you might want to copy a chart from Excel and paste it into a PowerPoint slide or take an illustration created in PowerPoint and drop it into a Word document. Regardless of whether you're creating a presentation, workbook, chart, or document, you want the end results to look like they came from the same organization. We're talking about PowerPoint, Excel, and Word - the three Office apps that have stood together since the dawn of time (the 1980s). But how do you ensure your presentations, spreadsheets, and documents align with your brand? Let's find out. ![]() ![]() Your brand identity is represented across an ever-increasing number of channels and media formats, including printed collateral, websites, social media, video content, and of course, Microsoft Office documents.
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